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Background to Evan-Picone
The history behind Evan-Picone is a rather
interesting one. The company started with Joseph Picone and Charles
Evans in 1949 when Mr.Picone was working out of a
storefront on Fifth Avenue near 46th Street New York. Mr.
Picone, a native of Castronovo, Sicily, entered the garment business
when he was 7 years old as an apprentice to
a local tailor. He left Italy in 1936 when he
was 18 years of age. Within 3 years, he arrived
in the United States and opened his own business making
men's trousers. After World War II, he continued his business
stitching up slacks at his machine shop at MPA Tailors,
which soon became a supplier of pants for Brooks Brothers.
One day, Mr. Picone's own client sent his son, Charles
Evans, over to make a business propostion with Mr.Picone. The
son, Mr.Evans, had designed a simple skirt with a fly
front that he believed would be very appealing to the
women's fashion market. When the skirt was beautifully agreed upon
by both Charles Evans and Joseph Picone, the two formed
a company in 1949 called Evan-Picone.
The Evan-Picone brand was
a success almost immediately when thousands of skirts and women's
slacks gained the attention of American women.
In 1962, Mr.Evans
left the company and went into the real estate business.
During the years since Mr.Evans change, Mr.Picone continued his expertise
in the clothing industry, including the development of the MaxMara
clothing brand.
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